The History of
The Wallace & Ladmo Show’s origins date back to 1954. Although broadcast under a few different names throughout its run, it nonetheless aired continuously for nearly 36 years. A hodge-podge of cartoons, public service spots and comedy—with great emphasis on the comedy—this multi-award-winning daily comedy show (including 9 Emmys!) was a favorite of kids and adults all over Arizona. It is the longest running TV show (with the original cast) in history because producer/creator and original cast member Bill “Wallace” Thompson helmed the show from its beginning until it left the air in December 1989.
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The 1960s were a golden age for Wallace and Ladmo. In 1960, the cast expanded with the addition of Pat McMahon, whose iconic characters—like Gerald, Captain Super, and Aunt Maud—brought satirical brilliance and sharp wit to the show. These new personas parodied pop culture, politics, and social trends, making the program a hit with both kids and adults. The beloved Ladmo Bag was introduced mid-decade, solving the on-air prize dilemmas and quickly becoming a coveted icon of childhood. The show became a community event, performing live at theaters, malls, parks, and even the famed Legend City theme park. By the end of the decade, Wallace, Ladmo, and Pat had firmly cemented their place as Arizona’s most beloved entertainers.
1960s: Gaining Popularity Photo Archives
